Unfortunately, the second is a challenge for many developers. They are not marketing specialists, they are not designers, they usually work with designs they receive.
As an online marketing specialist studying front-end development whos assisted at the birth of many good landing pages, I can give you the following tips:
1. Don't complicate it too much.
Here’s your chance to show you know what you’re doing.
Because of this, however, it’s easy to fall into the trap of filling your portfolio with all the moving, fancy things that exist.
It’s hard to stop, but if you want to sell yourself, DON’T DO !!!!!
You can create a beautiful, CONVERTING website without being crowded and complicated.
Focus on the things that really add value.
Put only one thing in the spotlight: your skills.
2. The user experience first and foremost.
Always keep one thing in mind when developing websites for your clients:
User experience (UX).
As for the basics: always make sure, that the text stands out from the background, or that the call-to-action sentences and buttons are properly highlighted and placed.
What you need to pay close attention to is that how your page displays, A.K.A responsiveness on all devices. The first thing an average recruiter/customer will do, is resizing him/her browser window back and forth to see if it works properly.
3. First impression
You only have one chance to pique your interest.
People will take a picture of you and your site in just a few seconds, so you should immediately clarify the following:
Who you are
What are you doing
What do you want from them (Call-to-action)
4. Select wisely
You’re proud of all your work and it’s super, but unfortunately people only spend 10-15 seconds reviewing your portfolio.
Hard, right?
This will encourage you to share your really good projects, not the to-do-list app you created in 2008.
Ask yourself the following questions:
What makes you proud of this project?
How is this different from what is already presented in your portfolio?
Are you willing to replace an existing, presented project with this?
5. Details
Yes, I started by "not complicating too much", BUT:
Talk about the project creation process, what technologies / techniques you used, what obstacles you faced and how you solved them.
Show the actual code, even link to the project's github page, etc.
6. Make it easy to contact.
The main purpose of your portfolio is to get the job done. But it will be difficult if you do not give the customer any way to contact you.
If you feel you need to make a contact form, do it.
Be sure to link your social accounts (LinkedIn, Facebook, Twitter, Instagram, Github…) if they exist.
At several points on the page, place a Call-to-action button that urges you to contact us.
At several points on the page, place a Call-to-action button that urges you to contact us.
Creating your own web development portfolio page is a challenge. I predict, you will never be completely satisfied with it
